BRAND ARCHITECTURE
City Parks Foundation has had challenges with consistent branding over the years and in 2016 we were approached with refreshing the City Parks Foundation brands identity additionally New York's largest
free concert. SummerStage brings renowned artists and rising stars from around the world to local neighborhood parks, presenting distinctly New York genres — salsa, jazz, and hip hop — alongside indie, reggae, Afrobeat, soul, modern dance, and much more. We turn local parks into dynamic and accessible performance spaces.
free concert. SummerStage brings renowned artists and rising stars from around the world to local neighborhood parks, presenting distinctly New York genres — salsa, jazz, and hip hop — alongside indie, reggae, Afrobeat, soul, modern dance, and much more. We turn local parks into dynamic and accessible performance spaces.
Additionally, the existing tiered system (brand pillars) which all communication falls under needed to be tweaked. The team consisting of Emilo Alya and myself. were the art directors on this project.
